If you wake up in a field of green grass, looking at a woman of flesh and steel. Be glad, you are dead. If you wake up covered in blood and shit, be gladder still. For you are alive and your time is not yet come!
Cowardly maggots! Bow your thrice cursed heads and thank the goddess that you still draw unworthy breath!
A secret MLM (pyramid) company that offers eternal life, but in fact it transfers the life forces of its members to those position "above". If you get high enough, (meaning you get enough new members) you start to enjoy the benefits. Maybe a willing sacrifice is much more effective for the transfer. But no one says, that a suddenly unwilling member, threatening to tell the authorities, may not loose it involuntarily... thus start people to vanish, and aged corpses are deposited somewhere safe.