If you wake up in a field of green grass, looking at a woman of flesh and steel. Be glad, you are dead. If you wake up covered in blood and shit, be gladder still. For you are alive and your time is not yet come!
Cowardly maggots! Bow your thrice cursed heads and thank the goddess that you still draw unworthy breath!
The PCs come across a town with a strange curse: Every morning, those who have grown up here wake up with the memories of someone else. They do not find this strange and have no idea it is happening. They calmly wake up and start these new lives as though they have always been that way.
The cause: A wizard who lived there was spurned by a maiden he was infatuated with. His attempt to manipulate her memories into believing they were already together and that she loved him went horribly awry.