The Dark Kind came to the world as conquerors. They failed. Now they are odd neighbors.
HeartKind bands are a way for Dark Kind (or any Deamonic/Monsterous kind) to show that people have nothing to fear from them.
As part of The Pact that ended the Six Stars Demon Wars, various places were given over to the Dark Kind. This is their neighborhood in the city.
How about a dragon how cheerfully rules over a kingdom; his people all know him for what he is, and dragons are looked upon as wise and benevolent creatures. Dragonslayers from other kingdoms coming to free it from 'tyranny' are likely to get beaten to death by peasants with cast iron skillets.