The Dark Kind came to the world as conquerors. They failed. Now they are odd neighbors.
HeartKind bands are a way for Dark Kind (or any Deamonic/Monsterous kind) to show that people have nothing to fear from them.
As part of The Pact that ended the Six Stars Demon Wars, various places were given over to the Dark Kind. This is their neighborhood in the city.
The heroes stop in a small town ready to restock their traveling supplies and feed for their animals. All of the villagers are starving, and there is no food to be had. If the PCs are quick witted, their noble steeds might be slaughtered for food.