Due to the nature of tabletop RPGs, a campaign will often start with a random group of strangers. Here are some ways to get them adventuring together, without resorting to the old Tavern trope.
The PCs see a large oak tree, a curious species of yellow and black butterflies swarm around it. Upon further inspection they find that the tree is hollow and that there is an underground cave in it from which the butterflies appear. Will they inspect this strange cave?