The leading Megacorp of the Atlantic Federation
If one travels, you might notice it. Each one has a blue orb on their signage or somewhere in the shop. The merchants seem to specialize in foreign goods, but often buy local produce and products, to trade in other places. They seem totally unrelated to the others. It seems to be a secret organization, but nobody knows for sure.
A character who is undergoing changes of personality (like buying off mental disadvantages - flaws - or changing alignment) might confront personifications of aspects of his personality in dreams: a griffon representing the courage he needs to face a terrible foe, or a satyr standing for the lecherousness a warrior must overcome to be admitted to an order of knights who must uphold vows of chastity.