Two young nobles, enmity between their families. Where have we seen this before?
In a nearby town villagers tell tales of adventurers being driven mad by an unknown force within the woods…
When a local farmer discovers something at the bottom of his new well, the fate of the land will hang in the balance.
During their travels through a dense wooded area the high pitched sound of a scream tears through the peacefulness of the forest.
This mountain chain was once vast and impenetrable, but had the misfortune to named in the binding spell of a mighty demonic(godly?) being, namely that when the Great Mountains are forgotten, then shall it be free.
What if the sources of precious metal in the realm all failed, so that the only sources for gold and other precious metal were hostile foreign lands? Gold coinage might become increasingly rare, resulting in hoarding. Player characters that appear with masses of treasure might be suspected of being in the pay of foreign powers.