In a nearby town villagers tell tales of adventurers being driven mad by an unknown force within the woods…
When a local farmer discovers something at the bottom of his new well, the fate of the land will hang in the balance.
During their travels through a dense wooded area the high pitched sound of a scream tears through the peacefulness of the forest.
This mountain chain was once vast and impenetrable, but had the misfortune to named in the binding spell of a mighty demonic(godly?) being, namely that when the Great Mountains are forgotten, then shall it be free.
Another real world thing. White tea. Can only be picked two days a year, the two days before the flowers blossom. Could be a similiar plant that...is the deadliest poison known, cure known diseases or psychosis, or a potent herb that just tastes awesome.