An explorer gone missing. A king in panic. A treasure to find.
Welcome to the Craggy Peaks. We hope you don't freeze to death.
That would mean we couldn't... play.
A town is besieged by a changing culture and is desperate to hold on to its oldways. But that gets harder as the next generation starts to leave the traditions behind. The drive of some people to resist change and hold on to what they have is so great that they will not only fightthe undead but eventually embrace them.
An elder cleric asks the PCs to transport a relic to a nearby city. A simple quest with endless possibilities.
The player characters, experienced and somewhat well known, hear rumors and travelers' tales about a distant area being overrun by dragons (or other terrifying monstrosities). The locals have sent them a message, begging for heroic aid.
When they investigate, they discover that nothing of the sort is going on. It turns out that a group of thieves wanted them out of the way so that they could rob them (or someone who would normally receive their protection).