That’s no moon ...
Two young nobles, enmity between their families. Where have we seen this before?
When a local farmer discovers something at the bottom of his new well, the fate of the land will hang in the balance.
This mountain chain was once vast and impenetrable, but had the misfortune to named in the binding spell of a mighty demonic(godly?) being, namely that when the Great Mountains are forgotten, then shall it be free.
There is a person who has a well-known reputation, probably involving something illegal. But this person is either very clever and crafty, or really like his or her privacy, for no one knows who this person actually is. As an added twist, perhaps this person is of an age that would noramlly be wildly inappropriate (say, a child is a much-feared bandit) or maybe not the expected gender or even race.