Everyone can think of a favorite song or two (or three) which can easily be translated into a fantasy rpg concept, be it an item, plot, location, or what have you. Just take the lyrics of your favorite real-life ditty, and go from there!
This is a scroll for every rumor or tale you might here from a friend or in a bar.
The characters are unwittingly embroiled in a rebel organisation, and must lead the Black Shield fighters to victory against the evil Halar, seeking out new hideouts, rescuing people from towns and generally doing what Robin Hood would have done in their situation.
In this culture it is not wise to talk too much good things about anything - especially children,lest some evil spirit steals it. So it is customary to say it is ugly and weak and will surely not survive. Also:
"The man who boasts of his young woman is a fool,
The man who boasts of his wares will get rich."