In the modern age a persona is indistinguishable from a person. They magnify what is within us, and what we bring out within others. It is a shared delusion powerful enough to claim a life of its own.
Robotic Poet or Paperweight
The tragic fate of the legendary beauty has left traces behind until this day.
The spirit of a creature trapped in amber cannot escape to it’s afterlife / next incarnation / whatever.
Such trapped spirits can be contacted by those who know the right rituals and magical power derived from them – typically the power to control one individual of that species.
Can by quite powerful if the creature is a colony insect (ant, bee, wasp, etc) – simply control the queen and you command the whole colony.