Few know of this place, and far fewer know of its location. This is a good thing, for nothing wholesome comes from here.
How long they carried him through those back tunnels, illuminated only by the flickering of torchlight, he had no idea. Then light seemed to explode when they reached the massive chamber. All around, unbelievably large red crystals captured the light of the flames and seemed to multiply it.
The PCs are walking along the road, when suddenly a bunch of bandits attacks. The player's dismiss it has just a random encounter, when they find an ornate ring on the leader, obviously out of place with the seemingly poor bandits, who could only afford cheap leather and weapons. This ring has a symbol on it, which, if researched, sets the PCs on a quest. And from then on, the players don't look at random encounters the same way...