Adventurers love sharp objects: knives, swords, spear tips, arrow heads, and so on. So where do they go to get these items? A sharpshop, that is where.
Helioglyph (his magical name) is a Talismonger, a maker of charms, talismans, holy items, and so on. This is the place where those seeking fine craftsmanship and good symbolism come. If you are looking for enchanted items, go elsewhere.
Cashmirius’s is one of the finest cafes in the city. It is does not have a large indoor seating area. The small tables with their crisp creme linens are crowded with stools. If you sit inside, the host will often sit other people you don’t know at your table. This is great for meeting new people, but it is tough if you are trying to have a private talk.
Every city, town, or large village will have businesses. Some will be inns, some stores, some people providing a service. They are all places for characters to get what they need, spend money, and a chance for the GM to hook the PCs into a new plotline. So we are looking for distinct establishments, ready to be pushed in a not-yet-complete place.
In the great town plaza the magnificent edifice of the Basilica of Kestidel has stood for many generations. This elaborate gothic structure is the hub of power of the clergy. It has been a bastion of faith for the surrounding lands. Not only have the spiritual affairs of the populace been governed here but also it is a centre of the community that has proved resolute in time of crisis, whether through war, pestilence or famine. In the myriad of crypts beneath its sanctified grounds lie interred many thousands of bones of the dead, as these crypts are the place of burial for the worshipers.
The Ellis of Kestidel is the main building to register as a citizen of Kestidel. It is located outside of the city and thus must have its own defenses.
Nestled among the smaller and less noticed store fronts, hidden among the sundry vendors, and purveyors of beads, cheap jewelry, and meat-on-a-stick products in a small building that smells strongly of hot linen, cotton, soap…and goblin.
To refer to Rubens a inn is an insult. There are no battered bars, or heaving bosoms, or the scent of stale beer and tobacco smoke. There are no crowded common rooms, or cheap entertainment. The flooring is plush, the rooms are exquisite, and the bill is out of this world…
This large shrine the god Sunglory, is not famous for religious reasons as for architectural reasons.
...In the hallowed halls of the University of Linnarson a glimpse may sometimes be caught of the Senior Masters, learned sages and masters of knowledge. They seldom leave their dusty studies full of learned tomes, other than to dine - each evening they will be found shuffling down the dimly lit corridors to the dark and shuttered Great Hall. After feasting at high table by candlelight they will be gone, returning once more to their studies. None but they know of their pact with death, how they have willingly embraced an eternal undeath in which to pursue knowledge, yet this is the reason for the darkened corridors and the shuttered hall, for those who are undead cannot abide the light of the sun…
Young kid from last town has been following the PCs and doing a rather good job at it. PCs weren't expecting to be followed so weren't worried and the boy/girl was careful. Notice the follower a couple days out of town, kid ran out of food and started getting careless. Followed the 'mighty adventurers' to see if he could join them. Father is a wealthy merchant. Bring him home, bring him with, send him off? What do you do with an unwelcomed guest.