Magic, by its very nature, would greatly help not just the PCs, but the masses, too. Here are some magic items that the commoners's use.
Six gruesome blades forged from dwarven blood in the pits of ancient bol-Pakash. Six knives the dwarves wish never existed.
A toilet that teleports your feces onto the PottyPortal's Poop Hill.
The best way for a traveling dwarf to sleep is on a bed of stone - Bodrick Rocknumber, stone bed salesman
'Cmon and drink up. This potion will really help us understand each other, if you know what I mean.
A fine cloak that allows the wearer to see from a statue's eyes.
"I once went questin' for Alexander Sehtolc's five clothes. Each item has a magic power that the wearer can use, see. And when you get all seven, each power is amplified. 'Course, I never could find Alex's boots."
-Old Gerald, man in the pub.
An ancient relic from a bird worshiping time.
After the sorceress Rigalene died, those going through her estate were puzzled. Where were all her books? And how would they find homes for all these cats?
The orc known as King Vhid the Second, or King Vhid the Rampager, in the annals of mankind is known among the orcen nations as Fargigoth, son of Fargog, son of Dugarod. He was best known for his collection of magic items, a rarity among the greenskins
This was it? A small ornamental hammer the size of his palm. Where was this "fabled treasure" this man possessed?
The young rogue left the manor by the same smelly route he'd came by, disappointment showing plainly on his face.
<span italic;"="">In the study, the case sat open, empty.
The gold and ruby ring of the Knights of the Holy Sun is a lot more then a mere trinket; they would not wear it if it was. Should you ever steal it do not, repeat, DO NOT, put it on or you'll be sorry...
The relic of an old Sorcerer, the Glyph of Tarnos Krae is a window into the past.
"Please, there must be something you can do. Oh if he'd just managed to keep his eyes open, two more minutes would have been enough."
"We don't understand why such things are even spread about us, we are not at all like that!"
One of the strangest weapons deployed by Z'pl'rt the Mad
The faded, yet oddly pristine robes of an ancient healer, this cloth radiates a palpable sense of comfort, of wholeness.
"Got this here from a wizard on a bargin. Just the thing to survive the salvaging of treasure from the deep when you don't have a lot of start up cash. Not everyone can tame sea turtles mate, you know what I'm saying? This here is an item with it's own character, a real unique item, so beware of imitators! The surest way to spot a fake is have a friend try it, if he dies, all you have is a ordinary bucket and a funeral to pay for, this here is the one real deal you've been looking for and it's still available for a steal!"
- Street hawker outside the Affordable Arch-Mage
A ring that is not just magical, but stylish as well.
This ever-full, ever-surprising, ever-ridiculous flask contains a magical liquid that may be the best or worst thing you've ever drank. Handling with caution won't do you any good.
When was the last time a character caught a cold or flu? Real people get them every now and again even with solid heating and dry interiors. Your characters are out in the cold and wet, and even inside is not always dry and warm. Imagine having to stop your dungeon crawl, sitting in a tight defensive position, while you all are feverish.