There are hundreds if not thousands of liquors throughout all the lands, but few ever manage to stand out from the rest. The defining trait between a run of the mill booze and a rare and special spirit can often be a gimmick. This is what master brewer Donovan learned all too well.
Carnival revelers wear masks and concealing clothes. (Wearing of masks in Venice was first documented in the late 1200s) It allows for the social classes to mix, easing social tensions.