There are hundreds if not thousands of liquors throughout all the lands, but few ever manage to stand out from the rest. The defining trait between a run of the mill booze and a rare and special spirit can often be a gimmick. This is what master brewer Donovan learned all too well.
A Magical Hat that has only enough magic to stay on its wearers head, in spite of wind, falling, or even being turned upside down. The owner, never having to pick up his hat gains an extra swagger to his step, and a small boost to charisma.