There are hundreds if not thousands of liquors throughout all the lands, but few ever manage to stand out from the rest. The defining trait between a run of the mill booze and a rare and special spirit can often be a gimmick. This is what master brewer Donovan learned all too well.
In this culture it is not wise to talk too much good things about anything - especially children,lest some evil spirit steals it. So it is customary to say it is ugly and weak and will surely not survive. Also:
"The man who boasts of his young woman is a fool,
The man who boasts of his wares will get rich."