There are hundreds if not thousands of liquors throughout all the lands, but few ever manage to stand out from the rest. The defining trait between a run of the mill booze and a rare and special spirit can often be a gimmick. This is what master brewer Donovan learned all too well.
Historicly, we have had plenty of rl groups like the Taliban and the Puritans who supressed anything which was in any way fun. What if there was some group that was the opposite? (which in time would cause problems of it's own for the civilians under their control.)