Goodmen, Gentles, my Lords, in the best exemplification of the heroic stories you have found the Villain, battled him and his minions, plundered them of their treasure then returned victorious. But Now you discover a greater horror.. Lawyers.. Lawyers...
The modern definition of festival has four parts: 1. a day or time of religious or other celebration, marked by feasting, ceremonies, or other observances: the festival of Christmas; a Roman festival. 2. a periodic commemoration, anniversary, or celebration: an annual strawberry festival. 3. a period or program of festive activities, cultural events, or entertainment: a music festival. 4. gaiety; revelry; merrymaking. In the later eras of the European Rennaissance (early modern) there was an additional meaning; 5. The marking of important events in the life of a princely dynasty, such as marriage, the birth or christening of an heir, a coronation or a funeral, or the traveling to a new country/ state/ city.
A secret MLM (pyramid) company that offers eternal life, but in fact it transfers the life forces of its members to those position "above". If you get high enough, (meaning you get enough new members) you start to enjoy the benefits. Maybe a willing sacrifice is much more effective for the transfer. But no one says, that a suddenly unwilling member, threatening to tell the authorities, may not loose it involuntarily... thus start people to vanish, and aged corpses are deposited somewhere safe.