Everyone can think of a favorite song or two (or three) which can easily be translated into a fantasy rpg concept, be it an item, plot, location, or what have you. Just take the lyrics of your favorite real-life ditty, and go from there!
This is a scroll for every rumor or tale you might here from a friend or in a bar.
The characters are unwittingly embroiled in a rebel organisation, and must lead the Black Shield fighters to victory against the evil Halar, seeking out new hideouts, rescuing people from towns and generally doing what Robin Hood would have done in their situation.
Weapons or equipment that is heavily relied on can be "named". Then the equipment begins to gain abilities beyond those of normal equipment. They might siphon off some of the experiances of their owners (1 to 5%) and level up on thier own. Could be an unintenitional way of creating artifacts. Ships could become sturdier or seem to just barely outrun the worse of a storm that would have surely sunk another vessle, swords could fumble less or resist dulling more, a farmers plow could turn stones aside easier. Anything that is depended on as much as an inividual can depend on as much as another individual could be "named".