What lies under the turf deep in the earth of that grassy mound? The PCs would very much like to know...
Inspired some years ago for a Kult/CoC Halloween game
Knowledge is Power. That is, he who makes the knowledge, wields the power.
How about a dragon how cheerfully rules over a kingdom; his people all know him for what he is, and dragons are looked upon as wise and benevolent creatures. Dragonslayers from other kingdoms coming to free it from 'tyranny' are likely to get beaten to death by peasants with cast iron skillets.