"They said it would bring us a new age of wonder, of exploration, of excitement. I don't think this is what they meant: us scurrying around like rats in our cities of steam and steel, far away from the land and the sun."
Where Gods go to Grieve
A culture has it forbidden to say their rulers name under penalty of death. Anybody in power must be referred to as their title. Comes from the fact that the rule or position can be taken over by anybody from any level in society. To use the title elevates them or brings them down from whatever level they were originally at before they took the position. Respect and authority comes from the position, not from previous life.