Every city, town, or large village will have businesses. Some will be inns, some stores, some people providing a service. They are all places for characters to get what they need, spend money, and a chance for the GM to hook the PCs into a new plotline. So we are looking for distinct establishments, ready to be pushed in a not-yet-complete place.
In the great town plaza the magnificent edifice of the Basilica of Kestidel has stood for many generations. This elaborate gothic structure is the hub of power of the clergy. It has been a bastion of faith for the surrounding lands. Not only have the spiritual affairs of the populace been governed here but also it is a centre of the community that has proved resolute in time of crisis, whether through war, pestilence or famine. In the myriad of crypts beneath its sanctified grounds lie interred many thousands of bones of the dead, as these crypts are the place of burial for the worshipers.
The Ellis of Kestidel is the main building to register as a citizen of Kestidel. It is located outside of the city and thus must have its own defenses.
Nestled among the smaller and less noticed store fronts, hidden among the sundry vendors, and purveyors of beads, cheap jewelry, and meat-on-a-stick products in a small building that smells strongly of hot linen, cotton, soap…and goblin.
To refer to Rubens a inn is an insult. There are no battered bars, or heaving bosoms, or the scent of stale beer and tobacco smoke. There are no crowded common rooms, or cheap entertainment. The flooring is plush, the rooms are exquisite, and the bill is out of this world…
This large shrine the god Sunglory, is not famous for religious reasons as for architectural reasons.
...In the hallowed halls of the University of Linnarson a glimpse may sometimes be caught of the Senior Masters, learned sages and masters of knowledge. They seldom leave their dusty studies full of learned tomes, other than to dine - each evening they will be found shuffling down the dimly lit corridors to the dark and shuttered Great Hall. After feasting at high table by candlelight they will be gone, returning once more to their studies. None but they know of their pact with death, how they have willingly embraced an eternal undeath in which to pursue knowledge, yet this is the reason for the darkened corridors and the shuttered hall, for those who are undead cannot abide the light of the sun…
The PCs have been traveling for a long time down the same stretch or round with no sign of anything suspicious. As they cross over to the next hill they see a gigantic splater of blood with a bleached dragons scull in the center of it. It the dragon skull's mouth is a tattered backpack with something wiggling inside of it.