There are hundreds if not thousands of liquors throughout all the lands, but few ever manage to stand out from the rest. The defining trait between a run of the mill booze and a rare and special spirit can often be a gimmick. This is what master brewer Donovan learned all too well.
During big fights in the arena or gladitorial ring between two well known or important warriors. When one looses and dies, the crowd throws copper coins into the arena for the slain warrior to take with them on their passage of death. This is to make their passage and afterlife richer and less troubled. It is a sign of respect.