There are hundreds if not thousands of liquors throughout all the lands, but few ever manage to stand out from the rest. The defining trait between a run of the mill booze and a rare and special spirit can often be a gimmick. This is what master brewer Donovan learned all too well.
The local temple is known for putting words of wisdom of stele, in and anround the temple. These words of wisdom are normally temple proverbs or wise words, but sometimes they are "singing the praises" of any large contributor or a noble who grants them a special law. If you need proverbs and quotes for them, search a few quote and proverb sites, concentrating on religions like the temples. Put these quotes in a word doc or list, that way you can always "whip out" a bit of wisdom.