There are hundreds if not thousands of liquors throughout all the lands, but few ever manage to stand out from the rest. The defining trait between a run of the mill booze and a rare and special spirit can often be a gimmick. This is what master brewer Donovan learned all too well.
A culture has a tradition of wearing animal pelts as a sign of status or job. Carpenters might wear beaver skins, Masons have a moleskin hood to their cloak, Gaurdsmen might have badger pelts. Done to show the culture's respect for nature and how much of nature is equal to each other.