There are hundreds if not thousands of liquors throughout all the lands, but few ever manage to stand out from the rest. The defining trait between a run of the mill booze and a rare and special spirit can often be a gimmick. This is what master brewer Donovan learned all too well.
Have a large room that elevates either up or down when triggering a trap. The floor can bring the players to new levels, where a mighty beast roams, or the floor flattens the players into the ceiling or drop into a pit of lava.