In the desolate wastes of Antarctica, under thick layers of ice and snow, forgotten by the world and only remembered in a few databases of the ancients: There lies Psilabs; a major research complex into the human psyche and the powers of the human mind.
"The wind-driven snow parts for the barest of seconds, revealing a glimpse of refuge from the deadly storm. It’s a massive sapphire pyramid. Yet you know of nothing like it in this area…"
Mazetown stands right around the entrance to the Maze, and its whole economy depends on the people coming to visit the ever-changing and apparently sentient dungeon. They don't get all that many visitors, but the ones that do come tend to be rather generous in their spending; after all, if anything you take inside vanishes as soon as you go in, and everyone who manages to come out usually does so with fabulous treasures in tow, why not spend your coin on R&R before getting started?