In the land of Aviontix there are ruins. A lot of ruins. There are many sand buried cities, king’s tombs (They were a very religious people, focused upon their leaving to the afterlife), and huge statuary. However, Aviontix was a kingdom so long ago, that everything has been looted. (Figure there has been a whole historical epoch or two since then) There might be a hidden tomb or something somewhere in the lands, but it is unlikely. This does not stop people from selling maps to them all the time.
During a storm the PCs come upon a little boy that plays in the rain. Upon further inspection they discover that he has one eye and a long tongue lolling in its mouth. Spit dripping. It is a demon from beyond that can access our realm during storms, it eats all heads that are not its own, living and dead.