In the land of Aviontix there are ruins. A lot of ruins. There are many sand buried cities, king’s tombs (They were a very religious people, focused upon their leaving to the afterlife), and huge statuary. However, Aviontix was a kingdom so long ago, that everything has been looted. (Figure there has been a whole historical epoch or two since then) There might be a hidden tomb or something somewhere in the lands, but it is unlikely. This does not stop people from selling maps to them all the time.
The accepted mode of getting otherwise unobtainable information is to go visit the cranky old hermit living in the mountains. It's just the sensible thing to do. So, naturally, everyone takes their monthly excursion to the hermit's hovel to consult him on everything, from lock-jaw to lovesickness, necromancers to nasal viruses.
Now, if everyone's always visiting the poor old hermit, there's going to be an enormous queue... "Wellcome to the Hermitt's Hovele, Please Take Ye a Number and Have Ye a Seate" reads the sign outside the packed dwelling.
Imagine the poor hermit, having retreated into the mountains to escape this precise situation...