In the land of Aviontix there are ruins. A lot of ruins. There are many sand buried cities, king’s tombs (They were a very religious people, focused upon their leaving to the afterlife), and huge statuary. However, Aviontix was a kingdom so long ago, that everything has been looted. (Figure there has been a whole historical epoch or two since then) There might be a hidden tomb or something somewhere in the lands, but it is unlikely. This does not stop people from selling maps to them all the time.
A secret MLM (pyramid) company that offers eternal life, but in fact it transfers the life forces of its members to those position "above". If you get high enough, (meaning you get enough new members) you start to enjoy the benefits. Maybe a willing sacrifice is much more effective for the transfer. But no one says, that a suddenly unwilling member, threatening to tell the authorities, may not loose it involuntarily... thus start people to vanish, and aged corpses are deposited somewhere safe.