This is an excellent adventure idea that can be readily changed to fit almost any setting. I think there has even been Dr. Who episodes that have a similar theme - i'm talking old, single-digit Doctors.
"Ladies and Gentlemen of Worth, please come closer and have a look... " In a little stand with numerous maps, the human Advantos sells land-rights with a shining smile and jovial talk at bargain prices. He sells even squatter rights (first to settle is the owner). About 20% of the lands do not exist or belong to someone else. About 30% do not have even that value, or have other problems attached- swampy, cursed, haunted, Old Indian/Pet Cemetery (tm)... Be assured you will not see this man in the same city twice.