I have thought about this more...the list is pretty good as a list of NPCs at a breaking point, and they break for different reasons. You could take this same list and use it as a list of souls to buy. Your PCs could get a job as out sourced headhunters, they get a list of people that have been ID'd as high risk or high value targets. They then have to go to work getting them sign away their souls.
I think the format of the 30 actually hurts this one considerably as it relates to the Illuminate angle. . Why did you do this as a 30? Look at your entry for the general, it is more about the history than the man. Seriously why a 30? The fun of reading conspiracy theory stuff is unraveling the elaborate conspiracy.