An open room lay before them, occupied only by a few cobwebs and dust. Upon entering, a phrase is seen on one wall. One of them utters the phrase out of wonder for its meaning, unknowingly activating the room. An eye opens on the wall in front of the poor souls and with a quick flash of light, the last thing heard from the room is heart retching screams... then silence.
Nearly every primitive culture has had rituals and celebrations to guarantee the proper passage of the seasons and to ensure the fertility of crops and animals. Oversight of these ceremonies was generally the provenance of local kings or priests.
Suppose that the adventurers dispatch one of these fellows. The local peasants may become hysterical, fearing famine and death will stalk the land. Alternatively, they may want one of the new heroes to become king. For a while, this can be a good thing, but the first time that the crops fail, the superstitious locals will want to sacrifice their new leader.