The Headsman is drawn to areas where great injustices have occurred. ... He is absolutely cold and emotionless. The only mercy he knows is swift death.
“MINE!!!!” thundered the demon as he caught site of the chests of gold coins. With a gesture of his hand the chests rose, sundering the enchantments which held them down and drew them towards him.
The PCs are walking along the road, when suddenly a bunch of bandits attacks. The player's dismiss it has just a random encounter, when they find an ornate ring on the leader, obviously out of place with the seemingly poor bandits, who could only afford cheap leather and weapons. This ring has a symbol on it, which, if researched, sets the PCs on a quest. And from then on, the players don't look at random encounters the same way...