Context: The gods of Zetacron are physically present in the world. You can go and meet them if you like. Additionally, they are very human, with flaws and quirks—possibly more than regular people.
According to the Journals of Lord Goidol, the people of the Southern Cities wear heavy coats all the year round, despite the stifling tropical heat. They claim that to do otherwise angers the gods, and it is true that visitors who refuse to don the local garb are often struck down with a paralytic fever.