"We followed the map as best we could, periodically checking our bearings using the chronograph and the sextants that the seer had given us. Eventually we found the deserted location that corresponded to the coordinates on the rapidly disintegrating map. And we began digging...
"We started a trench that went down about fifteen feet into the baking sand and headed due South. After a few hours our spades rang with the sound of steel on stone and as it did so the group gathered round to see what we had hit. Some hand digging revealed a dark black stone that had been carved with a strange texture on it's surface like a series of overlapping layers of petrified tendrils frozen for perhaps a thousand years. It looked and felt utterly alien, and yet our goal lay in the centre of this forbidding artefact.
A culture has it forbidden to say their rulers name under penalty of death. Anybody in power must be referred to as their title. Comes from the fact that the rule or position can be taken over by anybody from any level in society. To use the title elevates them or brings them down from whatever level they were originally at before they took the position. Respect and authority comes from the position, not from previous life.