His true name is….
The Society of Blood is much more benign than its name sounds. Initially created as an award of valor for common foot soldiers, membership. The SOBs decided to make themselves a benevolent, protective order for all veterans. They quickly united informally and, without any bloodshed or even any overt threats, restored order and fairness for veterans through all the lands.
A cult's theology is binding on the god involved: it is possible for that god to believe (and see, just like Winston Smith in 1984) that other gods are mythical, or jumped-up demons, or failing older spirits, even while those gods actually exist and thrive and act in the cosmos, even while working against him.