His true name is….
The Society of Blood is much more benign than its name sounds. Initially created as an award of valor for common foot soldiers, membership. The SOBs decided to make themselves a benevolent, protective order for all veterans. They quickly united informally and, without any bloodshed or even any overt threats, restored order and fairness for veterans through all the lands.
Five men are herding fifteen horses down the road. They won't be very talkative, but are willing to sell a horse, or more horses if the heroes are interested. These men are horse thieves. They are already sought by regional militiamen. Anyone with a stolen horse (all are marked) may get into trouble. If found guilty, horse thieves face prison or even a hanging execution. Similar thefts have happened only a month before, and a reward is offered.