His true name is….
The Society of Blood is much more benign than its name sounds. Initially created as an award of valor for common foot soldiers, membership. The SOBs decided to make themselves a benevolent, protective order for all veterans. They quickly united informally and, without any bloodshed or even any overt threats, restored order and fairness for veterans through all the lands.
A few musicians play their instruments and a beatiful maiden dances to the music. Wonderful to look upon, you surely will spend a few coppers, will you? In addition, two thieves move through the on-looking crowd. "Spare the coppers - loose the silvers!" your father used to say.