His true name is….
The Society of Blood is much more benign than its name sounds. Initially created as an award of valor for common foot soldiers, membership. The SOBs decided to make themselves a benevolent, protective order for all veterans. They quickly united informally and, without any bloodshed or even any overt threats, restored order and fairness for veterans through all the lands.
As you emerge from the shop in the alleyway, not-too-distant clanging and stamping makes you wary. Further investigation reveals a massive Balgrian protest march flooding the main street, banners roaring about the inhuman conditions in which this ethnic group is forced to live. City guards stand helplessly by, beating up the odd protestor, but unable to hold back the flow. Onlookers throw vegetables at the Balgrians, and shout abuse.