"Magic is like telling a lie," Calypso told his latest bunch of would-be apprentices. "It doesn't matter if it's real or not as long as everyone believes it."
"Uncle Humblestaff?" the young hero responded. "Of course I know the man. Wouldn't have had a chance at the academy without a word from him. He's the big guy over there, surrounded by all those adventurers."
Surnames: The Chinese were among the very first cultures to adopt the use of hereditary surnames (around 2800 BC). But the custom didn't quite catch on in Europe - at least not until the Venetian aristocracy made it popular sometime between the 10th and 11th centuries AD. What culture made it popular in your setting and why?