The Liberators of the Coin is primarily an organization Halflings devoted to (insert trickster/thieving/Halfling god). They pattern themselves after a myth of the god stealing gold coins from his brother on the evening of his wedding. The stolen gold was a part of the wedding ceremony and its absence meant that the ceremony could not proceed. The theft resulted in the trickster being able to marry his brother’s intended.
Far to the north, past the cold, vast plains and tangles ancient forests, past even the brooding Deadfire Mountains, lies a real of ice and bitter cold. Barren and stark, few have ventured in to this icy realm. Hunting here is scarce and the wind seems to howl with the voices of demons. Yet there are rumors of a citadel in the heart of the ice field, rising above the wind-swept whiteness and glittering in the pale sunlight. Some say that the citadel was built of block of ice by giants. Others claim that some wild magic caused the structure to grow from the very ice. Yet others state in low voices that it is not ice that shines so, but a fortress of diamonds, built in ages past to guard the most powerful of magics in the world.
The PCs are walking along the road, when suddenly a bunch of bandits attacks. The player's dismiss it has just a random encounter, when they find an ornate ring on the leader, obviously out of place with the seemingly poor bandits, who could only afford cheap leather and weapons. This ring has a symbol on it, which, if researched, sets the PCs on a quest. And from then on, the players don't look at random encounters the same way...