An axe of extraordinary power. There couldn't possibly be anything harmful about it- right?
A statue with the power to fix your mistakes.
With many legends and myths attributed to it, the Shield of St. John was wielded by the Prophet and bears the curse of fame for bearing holy magic. However, the only benefit the Shield could bestow upon the wielder is psychological.
Magic, by its very nature, would greatly help not just the PCs, but the masses, too. Here are some magic items that the commoners's use.
A sword with a mission
A toilet that teleports your feces onto the PottyPortal's Poop Hill.
"I once went questin' for Alexander Sehtolc's five clothes. Each item has a magic power that the wearer can use, see. And when you get all seven, each power is amplified. 'Course, I never could find Alex's boots."
-Old Gerald, man in the pub.
During battle/war the heads of all slain are decapitated and collected by the slayer. The slayer will clean them up and put them on display for inspection by the commander. Depending on the deads name, rank, and expression on the face held by the death blow-the slayer will be rewarded by gold and/or status.