An axe of extraordinary power. There couldn't possibly be anything harmful about it- right?
A statue with the power to fix your mistakes.
With many legends and myths attributed to it, the Shield of St. John was wielded by the Prophet and bears the curse of fame for bearing holy magic. However, the only benefit the Shield could bestow upon the wielder is psychological.
Magic, by its very nature, would greatly help not just the PCs, but the masses, too. Here are some magic items that the commoners's use.
A sword with a mission
A toilet that teleports your feces onto the PottyPortal's Poop Hill.
"I once went questin' for Alexander Sehtolc's five clothes. Each item has a magic power that the wearer can use, see. And when you get all seven, each power is amplified. 'Course, I never could find Alex's boots."
-Old Gerald, man in the pub.
The desert is a curse from the Water God upon the wicked people who live in the South.
Said people offended the Water God in some way, and so the Water God placed water-trappers, bizarre, water-sucking beings, in the soil, and within years, the wilderness became a desert.
Thus, the desert folk shamans have special powers that allow them to find water-trappers so that they can be dug up and their water harvested.