A sword with a mission
A toilet that teleports your feces onto the PottyPortal's Poop Hill.
"I once went questin' for Alexander Sehtolc's five clothes. Each item has a magic power that the wearer can use, see. And when you get all seven, each power is amplified. 'Course, I never could find Alex's boots."
-Old Gerald, man in the pub.
A special sword that benefits from cleaving skulls at its owner's command.
Magic, by its very nature, would greatly help not just the PCs, but the masses, too. Here are some magic items that the commoners's use.