A statue with the power to fix your mistakes.
With many legends and myths attributed to it, the Shield of St. John was wielded by the Prophet and bears the curse of fame for bearing holy magic. However, the only benefit the Shield could bestow upon the wielder is psychological.
Magic, by its very nature, would greatly help not just the PCs, but the masses, too. Here are some magic items that the commoners's use.
A sword with a mission
A toilet that teleports your feces onto the PottyPortal's Poop Hill.
"I once went questin' for Alexander Sehtolc's five clothes. Each item has a magic power that the wearer can use, see. And when you get all seven, each power is amplified. 'Course, I never could find Alex's boots."
-Old Gerald, man in the pub.
The PCs come across a town with a strange curse: Every morning, those who have grown up here wake up with the memories of someone else. They do not find this strange and have no idea it is happening. They calmly wake up and start these new lives as though they have always been that way.
The cause: A wizard who lived there was spurned by a maiden he was infatuated with. His attempt to manipulate her memories into believing they were already together and that she loved him went horribly awry.