An axe of extraordinary power. There couldn't possibly be anything harmful about it- right?
A statue with the power to fix your mistakes.
With many legends and myths attributed to it, the Shield of St. John was wielded by the Prophet and bears the curse of fame for bearing holy magic. However, the only benefit the Shield could bestow upon the wielder is psychological.
Magic, by its very nature, would greatly help not just the PCs, but the masses, too. Here are some magic items that the commoners's use.
A sword with a mission
A toilet that teleports your feces onto the PottyPortal's Poop Hill.
"I once went questin' for Alexander Sehtolc's five clothes. Each item has a magic power that the wearer can use, see. And when you get all seven, each power is amplified. 'Course, I never could find Alex's boots."
-Old Gerald, man in the pub.
In a certain nation, no-one except the Emperor is allowed to have a name. Therefore, the people give themselves pseudo-names called "callings". Examples of callings: A family is known as the Red Sparrow family. The father is called Swooping Red Sparrow. The wife is Bright Red Sparrow Blue Lizard because she was called Bright Blue Lizard before marriage. Their daughter, until she becomes an adult, is Daughter of Red Sparrow. Their sons are Eldest Son of Red Sparrow and Younger Son of Red Sparrow.