The warrior's footfalls echoed on the cobbles. His breath steamed in the cold, frosty air. He heard the frantic movement of assailants in the shadowed alley shuffling to surround him.
The warrior laughed. It was a bitter, dry laugh. "It won't do you any good. I feel no pain. Prepare to meet Balor."
A culture has it forbidden to say their rulers name under penalty of death. Anybody in power must be referred to as their title. Comes from the fact that the rule or position can be taken over by anybody from any level in society. To use the title elevates them or brings them down from whatever level they were originally at before they took the position. Respect and authority comes from the position, not from previous life.