Slagger Tornfury hates elves. He doesn't just hate them, he HATES them.
Most established villages have their neighborhood hermit and Enders is no exception. If only the folks of Enders knew who they harbored, it may have been a very different story for old Noam.
Those that know him have long ago forgotten his last name if he ever had one. Once a respected adventurer of great reknown he has since fell into mindlessness and general senility. An elf of no little confusion, his great knowledge is still available, just difficult to get to.
Talon is a man of many faces and many connections. Common people know him as Talon, a respected, untouchable courier for the rich. A courier that has connections to those can accomplish that which is unaccomplishable.
Two adventurers retiring in their prime, or are they really retiring? Set themselves up as proprietors of a Weapnsmithe and a Tavern but still have there fingers deep on the pulse of adventure.
Known throughout the land for his miracle elixir. Worshipped by the poor, envied by the rich, the miracles follow him as he travels, or so he would have everyone believe.
Schaak is a well built peddler that always seems to have just what is needed at the moment. He is a high powered mage that has given up adventuring and much magic for a more medial, yet rewarding existance.
Fullick is one of three leaders of the Black Hand Rogues Guild. He has been posing as a noble since he joined the guild and it has gone to his head. He acts the part at all times much to the amusement of other guildmembers. Nobody would mock him to his face though since he is a master swordsman trained by the best nobility could afford.
The PCs are walking along the road, when suddenly a bunch of bandits attacks. The player's dismiss it has just a random encounter, when they find an ornate ring on the leader, obviously out of place with the seemingly poor bandits, who could only afford cheap leather and weapons. This ring has a symbol on it, which, if researched, sets the PCs on a quest. And from then on, the players don't look at random encounters the same way...