"Ladies and Gentleman, Children of all ages! Welcome to my Carnival! You will see sights to behold, and things beyond belief! Some may frighten you, and some may shock you, but its all in good fun! Please, stay a while…and watch."
A culture has it forbidden to say their rulers name under penalty of death. Anybody in power must be referred to as their title. Comes from the fact that the rule or position can be taken over by anybody from any level in society. To use the title elevates them or brings them down from whatever level they were originally at before they took the position. Respect and authority comes from the position, not from previous life.