"How far? Ye’ll know ye’ve found Malver’s Way when ye sees the Arch."
Gnomes, fascinated with magic, tried to find a way to safely access it, and instead wound up addicted in the deadliest way.
Thaumatechnology - in a world where straight magic has an unnerving tendency to get the user killed, either by magical catastrophe or by being lynched by an upset mob, this is a much safer form of magical use… Even if it does occasionally explode.
The party comes across a nice hermit in the woods. He gives them food and lodging for the night. They awaken to his terrified screams. "East! It's east! Stop it! It'll kill us all!" The poor horror-stricken hermit dies thrashing in agony, one boney arm outstretched, his finger pointing to the east.