"How far? Ye’ll know ye’ve found Malver’s Way when ye sees the Arch."
Gnomes, fascinated with magic, tried to find a way to safely access it, and instead wound up addicted in the deadliest way.
Thaumatechnology - in a world where straight magic has an unnerving tendency to get the user killed, either by magical catastrophe or by being lynched by an upset mob, this is a much safer form of magical use… Even if it does occasionally explode.
A legend tells of a people living deep in the desert, they appear at first as ordinary human beings, sometimes impersonating someone familiar to the PCs, before causing their features to disappear, leaving a blank, smooth sheet of skin where their face should be.