"What you wanna go messin' around up in the mountains for? Ain't nothin' up there but snow, and wolves, and more snow.
Yer lookin' for the old tomb? Take my advice, boys. Let that tomb alone. There ain't nothin up there you ought be messin' with. No money, no treasure, no fame, just ice. And death."
What if dragon-sightings and evidence of such was treated with the same skepticism and mockery as modern UFO sightings? More for a low magic world where dragons 'dont' exist.