Giving NPCs memories can go a long way to making a more realistic and enjoyable game world.
This is not a submission about creating NPCs, this is about presenting them. Not everyone walks around with a different accent, strange tic, or catchphrase, our memories are what make us different.
A certain tribe in a valley believes that the soul remains trapped in the body after death and is aware of it. So they treat their dead as if they are alive, talking to them and keeping them at home. They are used to the stink and for some reason are also immune to the diseases that this practise causes but outsiders are not so lucky.