"Don't just laze about! Help with the seating arrangement! The guests will be here any minute, and the king said everything must be perfect tonight or heads will roll! Now remember, the King must sit at the head of the table with her majesty at his side. Lord and Lady Pemberton must sit next to each other but not next to either the Knight-Commander Gren or his wife.. The Priest Lenard mustn't sit next to any of the attractive Ladies, and the Matriarch will certainly cause a ruckus if not placed in a respectable seat, but don't put her near the wine fountain either. Also, the Ladies...."
A culture has it forbidden to say their rulers name under penalty of death. Anybody in power must be referred to as their title. Comes from the fact that the rule or position can be taken over by anybody from any level in society. To use the title elevates them or brings them down from whatever level they were originally at before they took the position. Respect and authority comes from the position, not from previous life.