A commoner has run into a LOT of money! Unfortunately, everyone knows it. Good luck getting out of town in one piece!
The local lord has been deprived of his prize family heirloom, the thief isn’t exactly a thief, but rather an absent minded wizard. Get the heirloom from the kindly but absent minded professor. Simple, right? Well, except for the fine print.
A rather large armed group slowly walks the road. Unless you get to see what they transport, you could think it is a caravan with expensive goods, or the soldiers escort someone important. But this is a prisoner transport, on the way to mines, criminals on their way for punishment.
The soldiers may be willing to talk, the captain will have a few questions on you and the road, but they will keep distance, and part soon.