When was the last time you truly used, focused on, for any significant length of time, your imagination; your active, conscious, willful, artistic creativity, to get back in touch with that ability to appreciate the wonder that you yourself can create and bring forth, all from within yourself? Were you ever able to do that? Did you ever do that? Can you still do it? Do you do it when you game, as player or GM? Will you do it? Could this be missing from a lot of the newer, younger RPG'ers of today?
Could come across a band of refugees. Could have been thrown out of their town by a tyrant taking of their land, bought out by somebody unexpectedly, fleeing a battle they know is coming their way. Could be proof of what they are searching for, hints and tips of what is to come, or just to broaden the reality of the world.