A goddess with a holy object of veneration in every pocket, wallet and bank; as well as down the sides of the big comfy chair in the inn.
What about a 'criminal' society with distinct laws - for stealing, the larger the value of something stolen, the less punishment the courageous thief recieves (but must return it of course). For this pirates(?) caught petty thieves deserve to be punished harshly. If you take, you better take a lot.