A quote from my solo campaign that really got me thinking about how players perceive Npcs.
Does your players treat your precious Npcs like nothing but obstacles, exploits and cannon fodder, whether they are gelatinous cubes or humans?
And if so, what can we do to change it?
Maybe in the future, you can earn money by allowing yourself to be possessed by the genius loci of Taco Bell. And then it just spews ads out of your mouth during all the times you aren't using it.