A quote from my solo campaign that really got me thinking about how players perceive Npcs.
Does your players treat your precious Npcs like nothing but obstacles, exploits and cannon fodder, whether they are gelatinous cubes or humans?
And if so, what can we do to change it?
A master thief is struck by an insanity spell and thinks he is half cat. He walks around sniffing things, clawing the furniture and licking himself in the manner of a grooming cat. This is a major cause of embarassment to the guild and the master thief must be cured of his insanity.