An extremely shiny piece of bling, so big and amazing that it inspires anyone who sees it to ask questions about its origins, the bearer, and most anything else they can think of.
A classical enchanted weapon…
In the middle of an unimportant combat with some bandits a burst of wild magic transforms all of the PCs and their opponents in to random animals and monsters. They retain their intelligence (though not, of course, the ability of speech). They can either carry on the combat in their new forms, panic, or otherwise react how they see best. After about an hour, they return, unharmed, to their normal form.