Armour should not just be for protection. It should tell a story, your story!
The PCs are invited to play in lumberjack games. They must see how quickly they can cut down a tree, how quickly they can use a great saw to cut a wheel from an already dropped tree, and must stay on top of a floating log while a lumberjack tries to roll the log to make them fall in the water. The winner gets beer and pancakes