“That odd man Buttons may be made fun of for his weird, hobby and obsession. But one of his magic buttons could save your life one day”.
A world where, instead of aging in years, the people age in knowledge. So, instead of dying once a general age was reached, they die once they achieve a certain amount of knowledge. A man could live forever if he never learned anything, or could die after reading a few choice books. Of course, the knowledge of the land would be regulated, like medical drugs.