“That odd man Buttons may be made fun of for his weird, hobby and obsession. But one of his magic buttons could save your life one day”.
The ruling family depends on some magical artifact or place to secure their right to rule. A monarch isn't considered legitimate until he or she has been "accepted" by the artifact or place, whatever that might entail. It is also possible that some one else, not of the ruling family, could be accepted as the legitimate heir... A fact which the monarchs would like to keep secret.