Mercenary companies are usually little more than bands of low-level thugs. This one is a much more sophisticated organisation, with its own history, regulations and culture.
Purple deer have begun to appear near the ruins of a fallen city, or other place of power. Hunting the deer is absurdly easy, as their coloration makes them easy to see. The heros prepare a feast from a freshly killed deer find out several hours later that the meat of the new purple deer is poisonous. This can range from cramps and vomiting to the truly sinister and lethal.