"If you take out all the bullshit about the machines and the crappy prophecy, The Matrix was pretty close to the truth. Just think about it for awhile and you'll see how much sense it makes. And really, if you were trapped in a game and couldn't wake up, wouldn't you want to know the truth? So you could do something about it?"
" . . . Still haven't convinced you, huh? Here, tell you what: I'll give you my card. Whenever you feel like learning the real truth of this world, give me a call. I'll show you the ropes."
Real world scientists have accidentally opened a tear in the fabric of reality, transporting their laboratory into the game world. Unable to repair and/or refuel their equipment in this (to their minds) primitive world they are now trapped.