Curse those greedy delvers! But what with? I know! How about Aurophobia, fear of gold? Or Barophobia, fear of gravity? And I can hit that annoying wizard with Bibliophobia, no more spells for him!
The TRUE origins of Magic, and dont even get me started on Prophecy.
There are two major (read feuding) provinces in the kingdom. The Lord of one is secretly a mad, power-hungry despot, constantly plotting against the king. The Lady of the other is secretly an ancient silver dragon.