The merchant grinned “Dear sir, I noticed you had your eye on that charm. Might I interest you in a little bit of its history? Of course I would. I will have you know, that charm has seen its way through many an adventure, and saved the lives of many of the adventurers therein. Legend tells that it was crafted centuries ago by Yurid Norcral, the greated Dwarven runesmith to ever live. Later it was said to have been enchanted by ancient Elven magics which have since been lost to the ages. Quite a rare find.”
Culture/Religion: based on fear and respect. Gods are very dangerous creatures, sometimes friendly, often not. Temples are the way to make contact with them... if not easier, then at least more concentrated in one place. Were it not for the temples, gods could be running amok among the people. Therefore, mortals have to keep the gods close to temples, entertained and worshipped. It doesn't make the bad ones any friendlier, though (and is no guarantee some won't go on trips now and then). Still, there have to be priests that are hardy men, able to survive the rigours of their position, get a sufficient number of worshippers to make the gods feel important enough, and mediate the contact between mortals and immortals.