The merchant grinned “Dear sir, I noticed you had your eye on that charm. Might I interest you in a little bit of its history? Of course I would. I will have you know, that charm has seen its way through many an adventure, and saved the lives of many of the adventurers therein. Legend tells that it was crafted centuries ago by Yurid Norcral, the greated Dwarven runesmith to ever live. Later it was said to have been enchanted by ancient Elven magics which have since been lost to the ages. Quite a rare find.”
Purple deer have begun to appear near the ruins of a fallen city, or other place of power. Hunting the deer is absurdly easy, as their coloration makes them easy to see. The heros prepare a feast from a freshly killed deer find out several hours later that the meat of the new purple deer is poisonous. This can range from cramps and vomiting to the truly sinister and lethal.