The Traveling Wizard is a man of minor repute. He has made great impacts on a few places and people. Those that know him, know him to be powerful. However, most do not know him, for he travels the world. He seeks experience and knowledge, craves adventure. The journeys of the Traveling Wizard seem to never end.
Elves are not actually aloof. They are actually extremely family-based and insular, and often intermarry inside their families, making them uncomfortable around those not of their family. Therefore, they shield themselves behind pretended aloofness and coldness until they are comfortable in others' company.