The Traveling Wizard is a man of minor repute. He has made great impacts on a few places and people. Those that know him, know him to be powerful. However, most do not know him, for he travels the world. He seeks experience and knowledge, craves adventure. The journeys of the Traveling Wizard seem to never end.
The heroes stop in a small town ready to restock their traveling supplies and feed for their animals. All of the villagers are starving, and there is no food to be had. If the PCs are quick witted, their noble steeds might be slaughtered for food.